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Feature name: What is this feature called?
Launch date: When is this feature being launched?
What's changing/what's new [tl;dr]: What is new for the customer?
Date and time plans: Are there certain dates that the team should be aware of?
Blog post/tweet: Do we have content we're sharing out to customers?
In-app user education/What’s New notification: How are we alerting users to this change in-app?
CE channels: Where in Slack will Customer Experience discuss this launch?
PDE channels and purposes: Where in Slack do we go to chat about this launch with Product & Engineering teams?
DRI and launch team: Who is the individual responsible for launch enablement and what other contacts are on the team?
Triage: What area should tickets be triaged to?
Macros: What macros do we have for this launch?
Tags: How should tweets be tagged?
Suggested tweet responses: How should we respond to tweets about this launch?
Any live-support-specific resources, chat scripts, etc.
Any international-support-specific resources, language considerations, translations, etc.
Anticipated questions should be in an h2 list format for easy reference, with answers immediately under the questions.
Links to help center articles
Links to design and product docs and resources
Links to related Guru Cards
Links to macros