LinkedIn is the world's largest professional network with 706+ million users in more than 200 countries and territories worldwide. LinkedIn provides a platform for career recruiting, business networking, and sales + marketing outreach. By implementing the following recommended steps for LinkedIn profile optimization and weekly SOPs, partner programs can leverage LinkedIn's network to:
Build brand visibility
Demonstrate thought leadership in your field
Find and engage with prospective partners
Headline - Write a "rockstar headline". This should include:
What you do
How you do it
The benefits you can provide to those who visit your profile
Keywords (these will help people find you)
About/Summary
Repeat keywords
Be conversational
Tell a story/share your journey
Job Section - people want to know what you’ve done/what you do. Write it in a meaningful way to help visitors to your profile understand what you do.
Don’t write in 3rd person
Don't treat it as if it is a resume
Don’t use a bad headshot
In spite of the large and focused user community of business professionals on LinkedIn, relatively few companies are making the most of the opportunities that platform offers for engaging. In that respect, LinkedIn is currently a largely untapped market offering a less crowded space, and more attention for your posts, articles, and now - stories. To optimize the reach and impact of your LinkedIn posting, we recommend:
Post at least once a day
Post in the morning relative to your target audience
Follow the 80/20 Rule for content. I.e.: Your content should comprise 80% motivational/inspirational/educational topics and 20% industry and industry role-related content
This feature lets LinkedIn members share images and short videos of everyday moments from their professional lives. The stories are made available for 24 hours and are best used to share experiences and insights with your professional community, build relationships, and enhance your personal brand. With Stories you should:
This is a new feature -- experiment with it!
Post a story 3x daily
Share “behind the scenes” of your professional life
Identify your TG
Connect with a personal note (taking prompts from their profile, etc.)
If your invite is accepted without a reply, send a thank you message with a further prompt such as, “I'm curious as to what convinced you to connect with me"
Send a second message asking to set up a call
Engage with the prospect by linking and commenting on their posts and messaging them
Endorse them (LI notifies them about your endorsement - they may thank you, creating further opp for engagement)
Make sure privacy settings are what you want them to be (enable anyone to see your headshot, for example)
Use a cover picture
Provide an email in the contact or about sections
Use the featured posts section - create articles that demonstrate your work; share your calendly; etc.
Don't use bullet points
Don’t include outbound links in your post or in your about section
When providing details about your work experience, include supportive data
Use white space/make the text comfortably readable
nIn your LinkedIn profile URL, you can customize it to include things like your brand name, your skills, other relevant keywords (your LinkedIn profile URL is searchable by Google)
Ask for recommendations
Make at least 100 contact requests
Post 1x daily M - F - always in the morning of your target readers
Contribute 25 - 30 meaningful engagements (ie: likes/comments/direct messages) in response to other people's content
Include hashtags relevant to your industry
Comment on industry influencers’ posts
What it is: Gamifying social post routines within your company or team to increase the overall brand engagement using incentive Spiffs like cash or trips or parking spots…
A company is launching a new product and needs to produce a lot of social engagement
They would spiff out $500 to the employee who contributes the most social posts about the product that month, or $500 for the person who shared the most co-workers posts about that product
Try this within your team to start. If you can prove a lift and that people enjoyed it, then sell the company on trying to get one other department at a time involved.
Or… silo it - Engineers may only want to do this on Github or Reddit, while Marketing may only do this on Facebook/IG or Quora, while Sales/Partnerships focuses on Linkedin.
Growth games tracking sheet >>