Product Principles

Product principles guide and support decisions made by all teams across your organization. Use the following steps to brainstorm, create, and share your product principles.

Tip: As you're working on establishing your product principles, keep in mind how you want them to be understood across your organization. Keep them concise and digestible--a lengthy product principle and description is more difficult for employees to remember then implement in their daily tasks.

Step 1: What are your company's core values or mission statement?

Step 2: What are the big ideas or goals that matter most for your product?

Step 3: What is the right language to express your product?

Step 4: What are the top 3 to 5 principles?

Step 5: Finalize your product principles.

[Your company name] Product Principles

[Date of creation or verification]

As you outline and share your product principles, feel free to add links to your Card that direct employees to information on your company's vision, core values, and strategy to round out their knowledge.

[Product principle 1]

Include a few sentences of copy to position your first product principle.

[Product principle 2]

Include a few sentences of copy to position your first product principle.

[Product principle 3]

Include a few sentences of copy to position your first product principle.

[Product principle 4]

Include a few sentences of copy to position your first product principle.

[Product principle 5]

Include a few sentences of copy to position your first product principle.