User segmentation

With user segmentation, you can decide which users can see and/or purchase published content.

A typical use case is e.g. a private screening to a selected user group like journalists, colleagues or a film club.

When you assign an asset to a user segment it won't be visible or searchable for any user outside the user segment.

User scenario: Early access to a movie

You can use segmentation to give a dedicated customer group early access to a new movie before you release it for all customers.

1. In the console, you start with creating a user segment.
2. Then you can add existing users to the segment.
3. Next, you add the user segment to the movie which is included in your general offering.
4. Add the movie to your regular collections, then publish it
5. Your dedicated customers can now access the movie in your service
6. Remove the segment from the movie to release it to everyone.

User scenario: Paid screening

You can use segmentation to arrange a paid screening for a dedicated group.

1. In the console, you start with creating a user segment.
2. Then you add existing users to the segment.
3. Next, you add the user segment to an asset.
4. Then create a package that includes the asset
5. Next, add the package to an offer and connect the segment to it
6. Add the movie to your regular collections, then publish it
7. Send the URL to the offer to the users you want to invite. The URL looks like this: https://partner-domain/purchase-offer/OFFER_ID
8. After the user goes through the purchase flow she can access the asset in your service.

User scenario: Free screening

You can use segmentation in combination with promotion codes to arrange a free screening for a dedicated group.

1. In the console, you start with creating a user segment.
2. Then you can add existing users to the segment.
3. Next, you add the user segment to an asset.
4. Then create a package that includes the asset
5. Next, add the package to an offer and connect the segment to it
6. Create a promotion code that gives a 100% discount on the offer. You can also create a bypass checkout code if you don't want to collect the payment details.
7. Add the movie to your regular collections, then publish it
8. Send the URL to the offer to the users you want to invite. The URL looks like this: https://partner-domain/purchase-offer/OFFER_ID?promoCode=PROMO_CODE
9. After the user follows the URL she can access the asset in your service.

Alternatively, you can also add the offer manually to the user accounts.

1. In the console, you start with creating a user segment.
2. Then you can add existing users to the segment.
3. Next, you add the user segment to an asset.
4. Then create a package that includes the asset and connect it with a hidden offer
5. Add the offer manually as an entitlement to the user accounts. Check the guide here.
6. Add the movie to your regular collections, then publish it
7. Your dedicated customers can now access the movie in your service.