Communication Plan Templates
Want to save time and ensure your next communications go smoothly? Start with these expert-crafted templates. Learn more about these templates.
Project Communication Plan Template
[Ensures your project stays on-track and keeps every stakeholder easily informed. Learn more about this template. The project management communication plan should include:
Goals of the project
Stakeholder details
Type of information to share with stakeholders
Channels of communication
Frequency of communication]
[MM/DD/YYYY] Updates
[Utilize this template for regular updates regarding important project information, updates, and accomplishments. Set it to daily, weekly, or customized intervals to ensure it's kept up to date and stakeholders remain informed.]
General Status Updates
[Include a list of key updates here. This can include metrics, accomplishments, or anything else you feel should be shared as a status update.]
Shoutouts
[Shine the spotlight on team members who have been doing exceptionally well.]
What’s Next?
[What are the next steps in the project’s timeline? Document the upcoming phase of the project here along with any expectations or milestones.]
Edit in PPT (When you open, click File > Make a copy to edit and download in any format)
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Change Management Communications Plan Template
[Use this template to align your team around change and ensure your communications drive successful change.
Change is hard for everyone to accept. A change management plan encapsulates all the strategic plans, processes, and tools to deliver organizational changes and help employees adapt to these changes.
Done right, a change management plan reduces the risk of an unsuccessful organizational change in the event of restructuring, moving to a new location, or upgrading processes. It’s the only way to get buy-in from employees without antagonizing them.
65% of senior managers surveyed by Robert Half believe that communication is the most essential element for leading teams through change successfully. Sadly, 70% of organizational change initiatives are unsuccessful because of ineffective communication.
Details to include in a change management communication plan:
Change project name
Project owner
Stakeholders for each communication
Reason for communication
Description of the required communication
Methods of communication
Key messaging
Timeline]
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Edit in Google Sheets template
Marketing Communication Plan
A marketing communications plan is a strategy for sharing information about your product or service with your target audience. It provides focus, so you know what you need to say when promoting your product to your customer.
The marketing communications plan includes:
Description of your target market and ideal customer
Goals and objectives
SWOT analysis
Timeline
Your unique selling proposition
Strategies
The problem your audience faces
The intersection between those pain points and your product solutions
Your messaging
- Channels of distribution
Product Launch Communication Plan
A product launch communications plan ensures your new product gets the visibility it needs to connect with your target audience. If it’s a product update, the story should clearly show the differentiator from competitors and previous versions.
Segment product launch plans into five phases:
Planning
Pre-launch
Sales and channel readiness
Launch day
Post-launch follow-up
Details to include in a product launch communication plan:
Primary objectives of the product launch
Your target audience
Positioning statement
Problems your product solves
Product description
KPIs
Key activities and timeline for each activity to happen
- Awareness campaign
Internal Communication Plan
When practiced correctly, internal communication should promote efficient collaboration and conversation between employees in an organization. It involves producing and sharing messages, as well as facilitating healthy dialogue with employees.
Good internal communications ensure that employees never hear the words “nobody told me.” It’s a frustrating experience in organizations of all sizes where information doesn’t get to the right people, is ignored, or lost in transit.
An internal communications plan equips your organization to manage the growing impact of a modern work environment.
Include the following details in an internal communications plan:
Audience personas
SMART goals
Key metrics to track
Timeline to achieve goals and objectives
Approval process
Internal communication tools
Evaluation