Mapping an Article to the Marketing Funnel
You can use the following framework to help determine what stage of the marketing funnel an article maps to.
Note: A piece of content can map to multiple stages of the funnel.
Example Topic: How to find low competition keywords
Does it help increase brand awareness?
| 🤔Maybe
You don't have to be familiar with Ahrefs to search for this, but many searcher's are likely already familiar with Ahrefs. |
Does it help create interest and desire?
| ✅Yes
It explains how to solve the problem using Ahrefs. Why wouldn't you have an interest and desire in a product that solves your problem? |
Does it help nurture interest and entice the purchase?
| 🤔 Maybe
There's no obvious call-to-action, but the fact that it thoroughly solves the problem at hand is undoubtedly enough to entice some readers to try Ahrefs. |
Does it help retain customers & build brand loyalty?
| ✅ Yes
Knowing how to find low-competition keywords is a common problem customers face, so it helps to retain their business by showing them how to get even more value out of a tool they already pay for. |