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Mapping an Article to the Marketing Funnel

You can use the following framework to help determine what stage of the marketing funnel an article maps to.

Example Topic: How to find low competition keywords

QUESTION

ANSWER

REASONING

Does it help increase brand awareness?

🤔 Maybe

You don't have to be familiar with Ahrefs to search for this, but many searcher's are likely already familiar with Ahrefs.

Does it help create interest and desire?

✅ Yes

It explains how to solve the problem using Ahrefs. Why wouldn't you have an interest and desire in a product that solves your problem?

Does it help nurture interest and entice the purchase?

🤔 Maybe

There's no obvious call-to-action, but the fact that it thoroughly solves the problem at hand is undoubtedly enough to entice some readers to try Ahrefs.

Does it help retain customers & build brand loyalty?

✅ Yes

Knowing how to find low-competition keywords is a common problem customers face, so it helps to retain their business by showing them how to get even more value out of a tool they already pay for.

ℹī¸ Note: A piece of content can map to multiple stages of the funnel.

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